Technologies are generally described for gathering survey response data from consumers by recovering taggants at disposal. Taggants may be incorporated into an on-product survey response label or into a portion of an item by a manufacturer. Prior to disposal, a consumer may remove one or more taggant incorporated survey response labels to indicate a survey response selection. Removal of the labels may also remove the associated taggants. Upon arrival at a disposal entity, the remaining taggants may be separated from the survey response label or item, machine-read, and/or quantified to generate survey response data. The quantified data may then be sent to another entity, such as the manufacturer, a seller, a marketing company, or similar entity.