A method of manufacturing a soft-goods product includes substantially permanently affixing a transfer having projecting embellishments in an embroidered style without the use of sewing. The transfer employs an adhesive and pressure application to achieve the substantially permanent attachment. The adhesive includes pressure-sensitive, acrylic and hot-melt adhesives, as well as adhesives having one or more combinations of these features. Pressure is applied in a transverse manner and can be supplemented by an insert having compressibility properties and when desired, supplemented by the application of heat energy.