Systems and methods for determining interest levels for sporting events and notifying users when the sporting events' interest levels reach threshold levels. One embodiment is a system that includes a processing engine that receives data associated with sporting events and, based on this data, determines interest levels associated with the sporting events. The system also includes a notification engine is coupled to the processing engine. When the processing engine determines that the interest level associated with a particular sporting event has reached a threshold, the notification engine provides notifications to users indicating that the threshold level has been reached.