A content searching method including: displaying a circular object; mapping at least one content to a circumference of the circular object; changing, in response to a first drag input in a central direction or external direction of the circular object being received, the at least one content mapped to the circumference of the circular object; and reproducing, in response to a second drag input along the circumference of the circular object being received, the content mapped to the circumference of the circular object based on a position of the second drag input.