There is provided a server including a memory configured to store a user database, the user database including a list of entitlements of a user. The server further includes a processor configured to receive a first universally unique identifier (UUID) retrieved by a playback device of the user from a medium storing a media content having a title, determine that the first UUID is registered in a repository, and inquire from the user of the playback device, in response to determining, whether the user desires to purchase an entitlement to the title associated with the first UUID, receive a reply from the user that the user desires to purchase the entitlement to the title, add the title to the list of entitlements of the user, and record a second UUID as registered in the repository, for adding the title to the list of entitlements of the user.