Methods and systems for serving at least one online resource item to a user based on a state of the user are provided. A host computing device in communication with a memory receives data representing a record of movements of a user device. A user device profile associates locations of the user device with points in time, and with a state of a user. Following receipt of a resource request from the user device, a state of the user is determined. After at least one candidate online resource item responsive to the resource request are received, at least one online resource item relevant to the state of the user is identified and served to the user device.