An image measurement apparatus according to the present invention includes: an image capturer obtaining an image of an object to be measured; a display displaying the image obtained by the image capturer; a measurer performing a measurement selected by an operator based on the image displayed on the display; a guidance display portion displaying an operation sequence for the measurement on the display; and a step display portion displaying, on the display, a pattern corresponding to an operation step in the operation sequence. The step display portion displays a step display for each of the operation steps in a circular form in operation order as the pattern.