An apparatus and method for performing communication in a wireless power transmission system are provided. The apparatus includes a channel search unit configured to search for communication channels other than a channel used in wireless power transmission, and measure state information of the communication channels. The apparatus includes a channel determining unit configured to determine a communication channel available for communication with a target device based on the measured state information. The apparatus includes a communication unit configured to transmit an access instruction to the target device using the determined communication channel The apparatus includes a controller configured to determine whether to communicate with the target device using the determined communication channel based on whether a response signal corresponding to the access instruction is received.