A shelf blade unit for use with a shelf unit, the shelf blade unit includes a shelf blade, a removable sleeve, and a coupling mechanism. The shelf blade consisting of a thin material, where, from a first perspective, the shelf blade has a coupling mechanism section and, from a second perspective, has a sleeve section. The removable sleeve mates with the sleeve section, wherein graphical information is contained on at least one surface of the removable sleeve. The coupling mechanism is mechanically secured to the coupling mechanism section and secures the shelf blade unit to a shelf of the shelf unit.