Provided are a system and method for analyzing an electroencephalogram (EEG) response to an image stimulus of a media facade which examine, with quantitative data, how emotional reactions of people are affected by image stimuli of different media facades. The system measures EEGs of subjects with respect to stimuli of different media facades and analyzes reaction characteristics, such as activities of respective EEG bands, activities of EEG bands according to brain regions, regional correlations according to the EEG bands, and differences in activities of EEG bands between male and female groups of subjects.