Some embodiments provide a fishing lure that increases the ratio of positive hook settings by moving a hook along a hook set pathway within the mouth of a fish when a fishing line to which the hook is attached is pulled taught. The fishing lure comprises a lure body and a hook with an attached retaining bead. The retaining bead holds the hook inside the fishing lure's hook pocket until sufficient force is applied to the fishing line and hook while a counterforce is applied to the lure body. In some embodiments, the lure body is a soft plastic artificial fishing lure body. Upon setting the hook, the hook moves up out of and away from the lure body, and therefore is not obstructed by the lure body.