Invention Application
US20160125469A1 SELECTION OF A GROUP OF CONTENT ITEMS FOR PRESENTATION TO AN ONLINE SYSTEM USER BASED ON CONTENT ITEM CHARACTERISTICS AND USER ATTRIBUTES 审中-公开
根据内容项目特征和用户属性选择一组用于向在线系统用户演示的内容项目

  • Patent Title: SELECTION OF A GROUP OF CONTENT ITEMS FOR PRESENTATION TO AN ONLINE SYSTEM USER BASED ON CONTENT ITEM CHARACTERISTICS AND USER ATTRIBUTES
  • Patent Title (中): 根据内容项目特征和用户属性选择一组用于向在线系统用户演示的内容项目
  • Application No.: US14529133
    Application Date: 2014-10-30
  • Publication No.: US20160125469A1
    Publication Date: 2016-05-05
  • Inventor: Erick Tseng
  • Applicant: Facebook, Inc.
  • Main IPC: G06Q30/02
  • IPC: G06Q30/02 G06F17/30 H04L29/06
SELECTION OF A GROUP OF CONTENT ITEMS FOR PRESENTATION TO AN ONLINE SYSTEM USER BASED ON CONTENT ITEM CHARACTERISTICS AND USER ATTRIBUTES
Abstract:
An online system presents content items to a user. Each content item is associated with one or more characteristics, such as a geographic location. To simplify user interaction, the online system identifies content items each having a characteristic having at least a threshold measure of similarity to an attribute of the user and generates a content unit including the content items. The content unit includes a display area presenting a content item and is configured to present an alternative content item if an interaction with the content unit is detected. Content items included in the content unit may include advertisements and stories describing actions associated with additional users of the online system.
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