In one embodiment, a video processing server including a memory capable of storing data and a processor is disclosed. The processor is configured for using the data such that the video processing server can receive a request redirected from a gateway for a video content, wherein the request is redirected by the gateway based on information contained in the request and wherein the information contained in the request includes control data used for an optimal delivery of the video content. The processor is further configured for using the data such that the video processing server can send the redirected request to a content provider identified in the request, receive the requested video content from the content provider, and generate a response to the request by modifying the video content based on the control data.