The present invention relates to a method of transmitting, by a base station, a signal for compensating for coverage in a wireless communication system, and an apparatus therefor. A method of transmitting, by a base station, a signal for compensating for coverage, comprises: receiving information indicating that a first base station is a base station supporting a multimedia broadcast/multicast service (MBMS), from the first base station in a state enabling switching off; receiving a coverage compensation request message containing MBMS-related information of the first base station from the first base station; and transmitting, by a compensation base station to the first base station, a coverage compensation response message indicating whether it is possible to compensate for the coverage of the first base station, wherein whether it is possible to compensate for the coverage of the first base station is determined on the basis of the MBMS-related information.