Embodiments are disclosed for a method of controlling a displayed position of an application launcher. An example method includes recognizing, via an eye-tracking camera, a gaze target, and responsive to a user trigger, displaying, via a display, an application launcher at the gaze target, the application launcher presenting a plurality of applications selectable for launching. The example method further includes recognizing a user selection of one of the plurality of applications, and replacing, via the display, the application launcher with the selected one of the plurality of applications at the gaze target.