An apparatus, method and non-transitory computer readable medium for developing a query on a social media service are disclosed. For example, the apparatus includes a processor and a computer readable medium storing a plurality of instructions, which when executed by the processor, cause the processor to perform operations for developing the query on the social media service. The operations include receiving a keyword, providing an option to select a sentiment and an option to include a time frame, finding a plurality of related keywords based on the keyword, the sentiment that is selected and the time frame that is selected using one or more external databases, generating the query using the keyword and all of the plurality of related keywords and the time frame that is selected and applying the query to the social media service.