A display device includes: a frame; and a flexible display unit configured to be wound into the frame, and including a transparent adhesive layer, the adhesive layer having a first surface and a second surface opposite to the first surface. The adhesive layer is configured to adhere layers on the first surface and the second surface thereof to each other, and a first elongation percentage of the adhesive layer in a first direction is greater than a second elongation percentage of the adhesive layer in a second direction crossing the first direction, the first direction being a direction along which the display unit is unwound from the frame.