A shoe fastener strap is provided that is able to releasably secure the shoes of a baby or toddler to pant legs of the baby or toddler so that the shoes do not fall off of the baby or toddler's feet and become lost or otherwise misplaced. The shoe fastener strap includes a first fastener that is used to releasably secure the shoe fastener strap to a pant leg, and it includes a second fastener which may be semi permanently secured to the back of a baby or toddler's shoe. The first fastener preferably is a clip-type fastener which also has a tab backing member that serves to help close the first fastener around a pant leg as well as to serve as a decorative emblem.