Provided is a liquid crystal display (LCD) apparatus including: a first substrate including a first region realizing an image and a second region which transmits external light; a second substrate facing the first substrate; a liquid crystal layer disposed between the first substrate and the second substrate; a first polarizer arranged on a surface of the first substrate; and a second polarizer arranged between the second substrate and the liquid crystal layer and comprising a first polarization region positioned in the first region and a second polarization region positioned in the second region and having a polarization axis different from a polarization axis of the first polarization region.