Some embodiments include a method of operating a computing device to learn user preferences of how to process digital images. The computing device can record a user image selection, associated with a user account, of at least one of digital image versions of a base digital image. The computing device can determine a context attribute to associate with the user image selection. The computing device can compute an image processing rule associated with the user account by applying machine learning or statistical analysis on multiple user image selections associated with the context attribute, the multiple user image selections including the user image selection.