A broadcast service receiving method of a broadcast receiving device provided. The method includes: receiving a trigger including location information of a bookmark target object; extracting the location information of the bookmark target object from the trigger; receiving bookmark target object related information including bookmark signaling data by using the location information of the bookmark target object; extracting the bookmark signaling data from the bookmark target object related information; when the bookmark signaling data is extracted, displaying that a bookmark target object is able to be bookmarked; when a user input for bookmarking the bookmark target object is received, saving the location information of the bookmark target object; and displaying location information of a saved bookmark target object at a predetermined time.