An apparatus includes a processor and a recording medium having a program, the program causing the processor to execute operations. The operations include providing a normal mode and a visible light communication mode, wherein the normal mode and the visible light communication mode are switchable. In the normal mode, first image data is obtained by image capture with a first exposure time by sequentially starting exposure for a plurality of exposure lines in an image sensor each at a different time and each of the plurality of exposure lines partially overlaps in exposure time an adjacent exposure line. In the visible light communication mode, (i) a second exposure time of the image sensor is set, (ii) a bright line image is obtained, and (iii) information is obtained by demodulating data specified by a pattern of the plurality of bright lines included in the obtained bright line image.