The disclosure relates to a method for executing an electronic apparatus application comprising the steps of: generating on a screen a keyboard interface including a virtual input keypad and an output region in response to a first user input; receiving a second user input using the virtual input keypad of the keyboard interface and displaying the same on the output region; determining a data attribute of the second user input; displaying a menu including one or more applications corresponding to the data attribute; and receiving a third user input selecting one of the one or more applications included in the menu and executing the selected application. In addition, various different embodiments are possible.