Apparatuses, methods and storage medium associated with 3D face model reconstruction are disclosed herein. In embodiments, an apparatus may include a facial landmark detector, a model fitter and a model tracker. The facial landmark detector may be configured to detect a plurality of landmarks of a face and their locations within each of a plurality of image frames. The model fitter may be configured to generate a 3D model of the face from a 3D model of a neutral face, in view of detected landmarks of the face and their locations within a first one of the plurality of image frames. The model tracker may be configured to maintain the 3D model to track the face in subsequent image frames, successively updating the 3D model in view of detected landmarks of the face and their locations within each of successive ones of the plurality of image frames. In embodiments, the facial landmark detector may include a face detector, an initial facial landmark detector, and one or more facial landmark detection linear regressors. Other embodiments may be described and/or claimed.