Systems and techniques for memory and resource management in a virtual computing environment are disclosed herein. For example, in some embodiments, an apparatus for memory management in a virtual computing environment may include: a storage device; memory page comparison logic, coupled to the storage device, to determine that a first memory page of instructions, stored in the storage device, for a guest machine in the virtual computing environment is identical to a second memory page of instructions, stored in the storage device, for a host machine in the virtual computing environment, wherein the guest machine is hosted by the host machine; and merge logic, coupled to the memory page comparison logic, to, in response to a determination that the first memory page is identical to the second memory page, map the first memory page to the second memory page. Other embodiments may be disclosed and/or claimed.