In one embodiment, first content is served by an application server to a client computer through an Internet service provider network. The first content includes a link to second content on a third-party server. A token request is sent from the third-party server to the application server in response to selection of the link by the client computer. A token is provided to the third-party server by the application server in response to the token request. The token is configured to authorize data flow at a bandwidth for the second content by the Internet service provider network to the client computer. The data flow is authorized based on an agreement for the bandwidth between an operator of the application server and an operator of the Internet service provider network.