A computer-implemented method is provided for generating at least one custom email message based, at least in part, on input from a user of a computer system, the computer system having a display. The method comprises acts of presenting, to the user in the display of the computer system, an editor interface displaying an initial approximation of an email message comprising a plurality of content blocks; accepting, through the editor interface, at least one customization of at least one of a content of at least one of the plurality of content blocks and a layout of the plurality of content blocks; and displaying through the editor interface a customized approximation of the email message based, at least in part, on the initial approximation of the email message and the at least one customization.