The present disclosure relates to a wireless power transmission and reception method, a wireless power transmission and reception apparatus, and a wireless charging system in a wireless power transmission and reception field, and the method may include sensing whether or not there exists a wireless power receiver within a range capable of transmitting power in a wireless manner, sending a detection signal to the wireless power receiver, allowing the wireless power receiver to receive at least one of an identification packet and a setting packet transmitted in a first mode, determining whether or not to perform communication in either one of the first mode and a second mode different from the first mode based on the setting packet, and transmitting power to the wireless power receiver while performing communication in the determined either one mode, wherein the setting packet comprises an operation mode indicating a communication execution mode of the wireless power receiver.