Embodiments of the invention provide fishing hook assemblies for attachment to a fishing line for movement through water. In one embodiment the assembly comprises a head region, wherein the head region comprises ahead eyelet extending outward from the head region and adapted to receive a fishing line; a lip extending from the head region, the lip having a surface; and a lip eyelet extending from the surface of the lip, wherein the lip eyelet, is adapted to receive a fishing line; and wherein the head region is attached to a hook portion.