A rear combination lamp that includes a display disposed on a vehicle, the display including a plurality of light emitting devices and being oriented to display information toward one or more other vehicles located to a rear of the vehicle on which the display is disposed; and a processor configured to control the display to perform exterior styling using the plurality of light emitting devices by: determining at least one condition related to driving of the vehicle on which the display is disposed, selecting, from among multiple exterior style images, at least one exterior style image to display based on the determined at least one condition related to driving of the vehicle, and controlling the display to display the at least one exterior style image selected is disclosed.