Disclosed is a smart bag having a function of notifying a reception of a mobile communication terminal, the smart bag including: a notifying device including a label attached onto one surface of an external side of the smart bag and a backlight combined with one surface of the label; a Bluetooth chip, which is electrically connected with the notifying device and pairs the mobile communication terminal and the notifying device; and a near field communication (NFC) chip, which is attached to one surface of an inner side of the smart bag and activates a Bluetooth function of the mobile communication terminal, in which the Bluetooth chip receives a signal from the mobile communication terminal, so that the backlight is turned on, so that it is possible to confirm a received signal of the mobile communication terminal even outside of the smart bag.