A method, an apparatus, and a computer-readable medium for delivering content to end user via shared broadcast are provided. The apparatus may be a UE that determines to acquire a MBMS service. The UE tunes to a frequency provided by a first MNO to which the UE is not a subscriber in order to receive the MBMS service via a carrier shared by the first MNO and at least one other MNO. The UE receives the MBMS service on the frequency via the carrier shared by the first MNO and the at least one other MNO. The shared carrier may have a common SFN timing with respect to the first MNO and the at least one other MNO. The shared carrier may include a shared MBMS SDL carrier. The shared carrier may include a standalone shared carrier for receiving the MBMS service and control information associated with the MBMS service.