A medium carrying device includes a carrying part that carries a continuous print medium, a detection part that includes a light emitting part and a light receiving part arranged sandwiching a carrying path, and that detects the print medium carried on the carrying path according to a light amount that is received by the light receiving part, and a control part that controls operations of the carrying part and the detection part, wherein the control part sets a first emitted light amount of the emitted light of the light emitting part used in image formation to the print medium by performing a light amount measurement using the light emitting part and the light receiving part in a state where the print medium is carried to a first position, and sets a threshold light amount that is used in detecting a boundary position between the first region and the second region by the detection part through performing another light amount measurement by obtaining a receiving light amount of the light receiving part with the first emitted light amount and by determining the threshold light amount based on the receiving light amount in a state where the print medium is carried from the first position to another second position.