The disclosed embodiments illustrate methods and systems for identifying a set of users for a marketing campaign. The method includes retrieving one or more first keywords from one or more messages shared by one or more first users, or from a user profile of each of one or more first users. The one or more first keywords are indicative of one or more events associated with one or more first users, and one or more intents of said one or more first users. The method further includes receiving one or more second keywords, pertaining to marketing campaign, from a computing device of a second user. Thereafter, the method includes identifying said set of users from said one or more first users based on a correlation between said one or more first keywords and said one or more second keywords. The method is performed by one or more microprocessors.