A display apparatus includes: a display; a storage; and a controller configured to display a first GUI including a plurality of menu items corresponding to a plurality of functions respectively on the display, perform a function corresponding to a menu item selected by a user among the plurality of menu items, store history information including information on the selected menu item and information on a time when the menu item is selected, and in response to receiving a request for a GUI, display on the display a second GUI including at least one menu item selected based on the history information and a time when the request for the GUI is received. Thus, the user may easily select preferred function that the user uses at a specific time which results in an improvement of a usability of the functions.