The present invention provides a pixel structure and a liquid crystal display panel. The pixel structure comprises a plurality of pixel units arranged in array, and each pixel unit comprises a white sub pixel (W), a red sub pixel (R), a green sub pixel (G) and a blue sub pixel (B); in respective pixel units, the white sub pixel (W), the red sub pixel (R), the green sub pixel (G) and the blue sub pixel (B) are aligned with the same order along a horizontal direction; a driving mode of the pixel structure is row inversion; as showing an image of the same frame, in pixel units of each column, polarities of sub pixels of every two adjacent columns are opposite; in the sub pixels of every two adjacent columns, polarities of sub pixels of the same color are opposite to make that polarities of every two adjacent sub pixels of the same color in the pixel units of the same row are opposite. It is capable of reducing the horizontal crosstalk of the sub pixels of the same color in the pixel units of the same row to ensure the image display effect.