Methods, computer-readable media and apparatuses for sharing an experience via a social network on demand are disclosed. A processor establishes a first video session with a mobile endpoint device of a user, the first video session is established after the mobile endpoint device is authenticated as being allowed to capture a video of a live event at a commercial venue, the first video session containing the video of the live event at the commercial venue that the user is attending, receives at least one social media connection of the user for receiving the video, sends a notification to each social media connection of the at least one social media connection that the video is available, receives a request from the at least one social media connection to access the video, and establishes a second video session with an endpoint device of the at least social media connection.