The present invention relates to a packaging article comprising: i) an envelope defining at least one cavity, the envelope comprising water-soluble and/or liposoluble fibres; ii) at least one anhydrous dye composition containing at least one direct dye; and iii) optionally at least one anhydrous oxidizing agent; it being understood that the dye composition ii) and the anhydrous oxidizing agent iii), when it is present, are in one of the cavities defined by the envelope i). Another subject of the invention is the use of the said article for dyeing keratin fibres and a process for dyeing keratin fibres using the said article. The use of the packaging article makes it possible to obtain dye compositions whose consistency is pleasant on use, which are easy to apply and which make it possible to obtain powerful colouring of the hair.