A broadcast signal transmitter according to one embodiment of the present invention comprises: an input signal generating unit which generates a first input signal and a second input signal; a MIMO encoder which performs MIMO processing of the first input signal and the second input signal to output a first transmission signal and a second transmission signal; and a first OFDM generator and a second OFDM generator which performs OFDM modulation of the first transmission signal and OFDM modulation of the second transmission signal. The MIMO processing applies a MIMO matrix to the first input signal and the second input signal. The MIMO matrix changes phases using a phase rotation matrix, and adjusts power of the first input signal and second input signal using parameter a, wherein the parameter is set to different values in accordance with the modulation types of the first input signal and second input signal.