Methods and systems for analyzing usage and performance of digital design assets for asset selection. In particular, one or more embodiments maintain a digital design asset repository containing a plurality of digital design assets available for use in marketing campaigns. One or more embodiments assign asset identifiers to the digital design assets. One or more embodiments then track usage of and interactions with a first digital design asset in a plurality of marketing campaigns. One or more embodiments aggregate analytics data for the first digital design asset based on the tracked usage and interactions, and provide the aggregated analytics data with the first digital design asset in the digital design asset repository.