The present disclosure relates to a wireless communication system, and in particular to a data transmission operation of an AP in a wireless LAN system. To this end, the AP may obtain information on a STA located at an overlapping basic service set (OBSS) from among STAs connected to the AP, and determines, based thereon, (1) whether to transmit data from the AP through a downlink oriented channel or a general channel different from the downlink oriented channel, or (2) whether to use one or more of a distributed coordination function (DCF) procedure and an enhanced distributed channel access (EDCA) procedure.