This invention relates to an additive comprising a functional group derived from a first hydrocarbyl-substituted acylating agent and a functional group derived from a second hydrocarbyl-substituted acylating agent, where the functional groups are coupled by a functional group derived from an alkylene glycol. The invention also relates to an emulsifier component prepared by a process that utilizes the described additive and converts it to an emulsifier component by reacting it with a neutralizing component. The invention also relates to a process of making the described emulsifier component, and a method of customizing an emulsifier component in a composition by using the described additive and the described process for converting it to the described emulsifier component.