An electronic device and a content locating method are provided. The electronic device includes a memory configured to store a circular gesture user interface (UI) including a circular track object related to control of playback of a video; and a processor connected to the memory, wherein the processor is configured to receive a touch gesture event while the circular gesture UI is displayed on a display, and move and display an indicator along an arc path of the circular track object corresponding to an arc path passing through a plurality of areas in which the touch gesture event occurs.