Proposed is an information processing apparatus, control method, and program capable of presenting an answering entity candidate to the user in order to achieve optimum request assignment. The information processing apparatus includes: a selection unit configured to check each element included in a context of a user request against an answering entity profile, and select an answering entity candidate capable of answering the context of the user request; and a presentation unit configured to present the answering entity candidate selected by the selection unit to a user who has issued the request.