An image processing method and apparatus are disclosed. The method includes obtaining a two-dimensional target face image, receiving an identification curve marked by a user in the target face image, locating a facial contour curve of a face from the target face image according to the identification curve and by using an image segmentation technology, determining a three-dimensional posture and a feature point position of the face in the target face image, and constructing a three-dimensional shape of the face in the target face image according to the facial contour curve, the three-dimensional posture, and the feature point position of the face in the target face image by using a preset empirical model of a three-dimensional face shape and a target function matching the empirical model of the three-dimensional face shape. Using the method and apparatus, the complexity of three-dimensional face shape construction can be reduced.