A self-securing roll holder for easily exchanging rolls of sheet material. The holder comprises a mounting bracket, a mounting stanchion, a support, and a cap. The cap is pivotally connected to the support with a resilient retaining assembly. The cap has dimensions that allow the cap to act as a retainer in one position and, when moved to a second position, allow rolls of sheet material to be mounted and dismounted from the support. The retaining assembly further comprises a piston, a piston guide, a spring, and a pivot pin all of which are located inside the support. The cap is pivotally connected to the retaining assembly thereby maintaining forcible contact with the support and retaining rolls of sheet material on the support in one position until moved to a second position to exchange rolls.