An object is to provide an immunochromatographic analysis device capable of measuring various components contained in various analytes such as blood and urine efficiently in a short measurement time without the need for complicated measurement preparation and operations. The above object was achieved by an immunochromatographic analysis device for developing an analyte-containing solution obtained by diluting an analyte containing a detection target with an analyte dilution solution, wherein a sample addition part contains an anionic surfactant.