A system that incorporates the present disclosure may include, for example, a method for receiving from a first media device a selection of replacement content, where the replacement content corresponds to a portion of media content presentable by the first media device, and where replacement content is selected according to a plurality of options presented by the first media device as the portion of the media content is being presented. The method may further include retrieving the replacement content with a metadata pointer provided with the media content, transmitting to a second media device a request to accept the replacement content, and transmitting the replacement content to the second media device for presentation at the second media device in response to receiving an acceptance response from the second media device. Other embodiments are disclosed.