The structure of a digital content item is used to socially connect users consuming the digital content item. The structured representation of the digital content item is determined. This structured representation is analyzed to identify key events within the digital content item. A user's current location within the digital content item is identified. Social communications of the user are filtered responsive to the user's current location and the identified key events within the digital content item. In this way, the user may peruse social media without inadvertently reading communications that give away (e.g., spoil) key events such as important plot points.