Disclosed is a fishing reel drag knob assembly capable of showing force, including a drag knob cover and a drag knob, the drag knob cover engages with a main shaft and is configured to be moved along an axial direction of the main shaft, an outer end face of the drag knob cover acts on a drag system, wherein a drag knob cover propulsion component is arranged between the drag knob cover and the drag knob, the drag knob is configured to be rotated to adjust an acting force of the drag knob cover propulsion component on the drag knob cover, so as to adjust an acting force of the drag knob cover on the drag system, an outside diameter of the drag knob cover is larger than the outside diameter of the drag knob, and force application scales are arranged on the drag knob cover.